The most important thing about design is how it relates to people
“Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” – Steve Jobs
Tapping into emotion is a must for successful design, no matter the market, the business or the person. If you can’t connect to your target audience there is no possibility of reaching out to your clientele, making a sale, promoting a brand, picking up a new customer or making an impact. That’s the key thing, tying your ideas with the person on the other side, impacting their life and making them think.