Emotion in Design

The most important thing about design is how it relates to people

“Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” – Steve Jobs

Tapping into emotion is a must for successful design, no matter the market, the business or the person. If you can’t connect to your target audience there is no possibility of reaching out to your clientele, making a sale, promoting a brand, picking up a new customer or making an impact. That’s the key thing, tying your ideas with the person on the other side, impacting their life and making them think.

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Branding Rules

“Your brand is the magnet that draws consumers to your product or service.”

Here are a few rules to follow:

1. Understanding the value of a well designed brand identity.
“Make it a priority and find money to invest in it right away.” So many people have a business idea, ask their cousin or a colleague’s wife, who dables in photoshop, to design a logo and say, ‘That’s my brand.’ That’s a mistake. Your brand often is the most important thing beyond the product itself.”

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iPad’s dominance in eCommerce

Notwithstanding the onslaught of competitors from across the contemporary tablet space, Apple’s iPad remains the dominant device for eCommerce.

Apple’s iPad is still the top dog. In fact, close to 9 out of every 10 tablets that connect to an eCommerce site is an iPad. Even more important for retailers to understand is that iPad owners spend more when shopping online than their Android counterparts.

All told, tablets and smartphones claimed 21.02 percent of ecommerce-related traffic in the quarter, compared to just 2 percent two years ago. Tablets, however, led smartphones (10.44 percent) in ecommerce traffic.

Top Graphic Design Computers

Every professional graphic designer needs the right equipment. The top computers are helping designers create high-end designs a lot faster and easier.

Whether you’re a seasoned graphic designer or you’re new to the graphic design scene, having access to the right computers for graphic design can make a difference. The following are the best computers for graphic design according to graphic design experts.

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Get Inspired

We sent out a Twitter (follow us) message to our followers asking what their favorite inspirational quote was. Below you will find the first 40+ responses. Hope this inspires your day!

It was also interesting to note, that not one person had the same favorite quote.

“An artist cannot fail. It is a success to be one.”

“Unless you move, the place where you are is the place where you will always be.”

“The brick walls are there to give us a chance to show how badly we want something.”

“Do what you love to do, but don’t do it to the point where you don’t love it anymore.”

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Holiday Season!

It’s finally here: the Holiday Season. As the next few weeks fly by in a montage of holiday parties, marathon gift shopping and wrapping sessions and manic cookie baking endeavors, it’s easy to forget what the point of it all is sometimes.

We live in an amazing time. Information is more readily accessible than it ever has been in history. Our mastery of science and technology grows exponentially every year. While we as a country sort out our differences, we have the freedom to do so without fear of recrimination or violence. These things alone are enough to be thankful for.

I have so much to be Thankful and Grateful for these Holidays!

My father who resides in Australia was struck by a car while changing a tire on a side of a road, almost claiming his life. Continue reading

Discover the 10 hottest trends in website design

01. Hierarchy of content

A more descriptive name for this trend could be called “show me what I care about about when I care about it”. It represents the end of the obsessive focus on “related articles” and the unnecessary “you might be interested in this…” clutter around the content that you actually care about at that moment. That doesn’t mean that curated content is a bad thing in itself of course; it still has room in your layout as long as it doesn’t get in front of what you are reading. Here are three great examples of this trend.

We’ve come a long way in web design when it comes to news sites. Remember the small screen resolutions, the requests to fit as many call to actions as you could above the fold, and don’t forget about the 300×250. The layout of Quartz, “a digitally native news outlet for the new global economy”, is a million miles away from all of that. It succeeds in providing a large amount of information without the site ever seeming cluttered or overwhelming.

02. Full screen imagery

More and more websites are taking advantage of the increasing popularity of widescreen monitors to show gorgeous imagery to full effect.

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