Branding Rules

“Your brand is the magnet that draws consumers to your product or service.”

Here are a few rules to follow:

1. Understanding the value of a well designed brand identity.
“Make it a priority and find money to invest in it right away.” So many people have a business idea, ask their cousin or a colleague’s wife, who dables in photoshop, to design a logo and say, ‘That’s my brand.’ That’s a mistake. Your brand often is the most important thing beyond the product itself.”

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iPad’s dominance in eCommerce

Notwithstanding the onslaught of competitors from across the contemporary tablet space, Apple’s iPad remains the dominant device for eCommerce.

Apple’s iPad is still the top dog. In fact, close to 9 out of every 10 tablets that connect to an eCommerce site is an iPad. Even more important for retailers to understand is that iPad owners spend more when shopping online than their Android counterparts.

All told, tablets and smartphones claimed 21.02 percent of ecommerce-related traffic in the quarter, compared to just 2 percent two years ago. Tablets, however, led smartphones (10.44 percent) in ecommerce traffic.

Holiday Season!

It’s finally here: the Holiday Season. As the next few weeks fly by in a montage of holiday parties, marathon gift shopping and wrapping sessions and manic cookie baking endeavors, it’s easy to forget what the point of it all is sometimes.

We live in an amazing time. Information is more readily accessible than it ever has been in history. Our mastery of science and technology grows exponentially every year. While we as a country sort out our differences, we have the freedom to do so without fear of recrimination or violence. These things alone are enough to be thankful for.

I have so much to be Thankful and Grateful for these Holidays!

My father who resides in Australia was struck by a car while changing a tire on a side of a road, almost claiming his life. Continue reading