Created on 06/01/2019 by Lana Antonova
Email: lana@webvixxen.com
Proposal is Valid until: 07/01/19
6 MONTHS PLAN (After 6 months we can reevaluate where the business is at and renegotiate the fee as needed.)
Monthly fee: $2,500 + 5% of monthly e-comm sales
ROUGH PHASES
1. Branding
2. Content Production
3. Website Front-End Design
4. Website Development
5. SEO On Page Set Up
6. Social Set Up + Social Content Prep
7. Monthly Services Begin: SEO (off-page), Social Management, Digital Marketing, etc.
Goals:
The purpose of the project is to execute a full brand audit (retail direction) with a complete design & development of a professional yet creative online presence for DEVADA to follow, as well as provide monthly services to grow the brand.
The main goal of this proposal is to determine a budget estimate, as well as methodologies, phases of work, the core technological route, and other important details to best achieve DEVADA’S business and creative goals.
MONTH ONE & TWO - FOUNDATION + WEBSITE REDESIGN
PACKAGE INCLUDES:
- Brand Definition: Brand Strategy; Brand Character; Brand Truth; Brand Essence (What kind of story do we want to tell?)
- Marketing Audit (internal)
- Brand Identity Creation (logo, icon, typography, branding guide, etc.)
- Copywriting/editing of all copy for the website to embody brand’s voice
- Photography / content creation
FRONT-END DESIGN:
Front-end development for the entire website. This includes all master PSD page templates, CSS, and Javascript files for web framework (WP) integration (they should be Section 508 Compliant, accommodate depreciated browsers, QAed, and debugged).
- Strategic Planning & Project Management
- Graphic Design (Optimized designs)
- CSS Authoring
- iPhone/iPad/Droid (Optimized designs for mobile devices)
- Design for app the pages
BACK-END DESIGN/DEVELOPMENT:
- Project Management
- PHP/AJAX/XML/JAVASCRIPT/HTML 5
- XHTML / CSS
- Database Schematic
- Social Integration & Social Sharing on all pages
- Newsletter Plugin
- Optimization and customization
- Mobile Responsive Design
- Google analytics
- Search engine optimization settings built-in
- Design customizations
- 1 year of Hosting on Deluxe WebVixxen affiliate server included – 24/7 customer service (server maintenance, virus cleaning, back-ups, etc.) After 1 year, the hosting costs are $487.00
INCLUDES:
- Setting up FB business management account
- Creation of FB catalog
- Connecting FB catalog with Woo-Commerce
- Connecting Instagram to FB catalog
MONTHLY SERVICES (starting from month 3)
DIGITAL MARKETING
We create integrated digital marketing strategies, from paid search advertising to content marketing. Services include industry analytics, performance display, feed management, audience insight, conversion optimization, managing cross channel activation, measuring conversions. Advertising costs included*.
* Not exceeding $500.00 (we can always raise this number if needed for certain promos, this number is included within your monthlies.)
SEO
Please keep in mind that this plan will take at least 2-3 months to implement.
- Number of keyphrases optimized (Keyphrases with less than 4M results) Up to 15
- Web server analysis
- Keyphrase research
- Keyword analysis
- Meta tags (Title & description)
- Creation of robots.txt file
- Creation & registration of sitemap
- Google Analytics setup
- Alternate text added to images
- Free & paid directory submissions
- Canonicalization analysis
- Competitor analysis
- Restructure internal links
- Link bait
- Integration of blog w/ RSS
- On-Page SEO
SOCIAL MEDIA CAMPAIGN – INSTAGRAM/FACEBOOK – BASIC PLAN
We come up with a very custom, strategic consumer social media plans. We design your social media profiles to reflect your site’s style. This service includes: photography, industry research, competitors research, postings and promotion, growing of your audience, etc. Basic plans start at 3-5 days per week.
WEBSITE MAINTENANCE
We work in sync with the client to update the site regularly.
VARIETY OF CAMPAIGNS WE HAVE BEEN INVOLVED IN
SOME OF OUR E-COMMERCE WORK
OTHER SERVICES WE PROVIDE
EVENT PLANNING
PACKAGING DESIGN & PRINTING
PUBLIC RELATIONS
