Tag : Graphics

iPad’s dominance in eCommerce

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Notwithstanding the onslaught of competitors from across the contemporary tablet space, Apple’s iPad remains the dominant device for eCommerce.

Apple’s iPad is still the top dog. In fact, close to 9 out of every 10 tablets that connect to an eCommerce site is an iPad. Even more important for retailers to understand is that iPad owners spend more when shopping online than their Android counterparts.

All told, tablets and smartphones claimed 21.02 percent of ecommerce-related traffic in the quarter, compared to just 2 percent two years ago. Tablets, however, led smartphones (10.44 percent) in ecommerce traffic.

Branding Rules

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“Your brand is the magnet that draws consumers to your product or service.”

Here are a few rules to follow:

1. Understanding the value of a well designed brand identity.
“Make it a priority and find money to invest in it right away.” So many people have a business idea, ask their cousin or a colleague’s wife, who dables in photoshop, to design a logo and say, ‘That’s my brand.’ That’s a mistake. Your brand often is the most important thing beyond the product itself.”

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Holiday Season!

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It’s finally here: the Holiday Season. As the next few weeks fly by in a montage of holiday parties, marathon gift shopping and wrapping sessions and manic cookie baking endeavors, it’s easy to forget what the point of it all is sometimes.

We live in an amazing time. Information is more readily accessible than it ever has been in history. Our mastery of science and technology grows exponentially every year. While we as a country sort out our differences, we have the freedom to do so without fear of recrimination or violence. These things alone are enough to be thankful for.

I have so much to be Thankful and Grateful for these Holidays!

My father who resides in Australia was struck by a car while changing a tire on a side of a road, almost claiming his life. Continue reading →

Positive Breeds Positive: In The Workplace

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A positive attitude in the workplace can make a big difference!!!  We’re sure many of you can relate to this in some way or another:

  • Meetings in which most of the discussion is on what is going wrong rather than about ideas on how to solve the problem.

  • Upper management seems to care only about how they are measured (usually by short-term profits) rather than about the long-term success of the company.

  • General conversations occur around the workplace almost daily in which people complain to each other about how this, that, or the entire company is doomed to fail.

  • Employees backstab each other in attempts to “get ahead” in the company.

  • People leave their workplace at the end of the day feeling drained and lifeless from all the negative energy.

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    Totorial on how to Build a Facebook Landing Page for Your Business

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    1. Add the Static FBML App

    The tabs at the top of your Facebook Fan Page are apps. Some, like your wall and photos are built into Facebook. Others are essentially plug-ins where fans can view external content, like YouTube videos, Flickr photos, etc.

    The app you need for your custom page is called “Static FBML,” located here. If you’re logged into Facebook, you can add it to your Page. It is essentially a blank canvas where you can add whatever content you want, including custom graphics and links via standard HTML.

    Facebook Fan Page Image

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    WebVixxen Goes South by Southwest

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    Austin, Texas (RPRN) 03/13/11 — WebVixxen at South by Southwest – #SXSW – part One

    By Ane Howard

    South by Southwest (SXSW) started in 1987 and is this year celebrating its 25 year as one of the most sought-after film, interactive and music festivals and conferences. It  happens every spring in Austin, Texas, and literally changes the landscape of this lovely city with a swarm of musicians, filmmakers, and geeks-type all looking to learn, exchange and promote their goods and ideas.

    This is the WebVixxen first time at SXSW and  we came in hope of learning and share some of our knowledge, establish new contacts and get a pulse of what is new and hot in the interactive landscape.

    How is it going so far?For starter, the planned ahead schedule has been thrown out the window.  Appointments are missed, and new ones are spontaneously made.

    So much happen on the spur of the moment here. It is literally a mash of fantastic events, too many  keynote speakers to choose from, bad audio, and people from all walks of the entertainment, business and interactive world thrown together for a week for what has to be the most intense networking sessions possibly imagined.  That is if you know how to maneuver around the crowd and get into the core of SXSW. What is important here is the people, and what happens after the sessions. The parties!

    Words of advice, send your friendliest most open team-member to SXSW, not necessary the highest ranking member of your company, but the one who can stand among strangers turn to his right and to his left and start a conversation with the person standing next to him, knows when to stop and move on to the next one. That individual will do more for your branding, and bring you back greater insight than someone whose ego won’t let him learn from a competitor who may have a better approach to a problem, understand the market better, or possess certain skills that he doesn’t, as so often heads of companies are. If you let it be, if you know how to listen, this is a place to learn, and to grow.

    Go West! Go friendly!

    The Power of Social Media

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    Recent data shows that celebrity endorsements are no longer a “sure thing” when it comes to promoting a product, getting noticed, or increasing sales. Celebrities are losing their advertising power. Ads featuring celebrities aren’t performing as well as they did in the past proving that celebrities aren’t as “worshiped” as they once were. When it comes to purchasing a product or paying for a service people pay much more attention to the opinions of the people that they trust, like friends, family, and colleagues. Social media has certainly made it easier to share and connect with other people that share your interests. Social media outlets provide access to lots of people and lots of opinions and users are more likely to pay attention to those in their social circle than they are of a celebrity that they really can’t relate to.

    Social sites like Twitter and Facebook were created with sharing in mind. People can share just about anything, whether it is the details of the outfit that they are currently wearing, or an interesting article about a new product. Average everyday “Joe’s” now have a captive audience. People are paying attention to “Joe”, which means that “Joe” has power. Whereas this power was once reserved for celebrities and spokespeople, social media has turned the normal folk into spokespeople, sometimes without them even realizing it. A Facebook user may notice that a friend of theirs “likes” something. They trust that friend and value their opinion, so they may check it out too. Without even knowing it, the original “liker” just endorsed a product.

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