Recent data shows that celebrity endorsements are no longer a “sure thing” when it comes to promoting a product, getting noticed, or increasing sales. Celebrities are losing their advertising power. Ads featuring celebrities aren’t performing as well as they did in the past proving that celebrities aren’t as “worshiped” as they once were. When it comes to purchasing a product or paying for a service people pay much more attention to the opinions of the people that they trust, like friends, family, and colleagues. Social media has certainly made it easier to share and connect with other people that share your interests. Social media outlets provide access to lots of people and lots of opinions and users are more likely to pay attention to those in their social circle than they are of a celebrity that they really can’t relate to.
Social sites like Twitter and Facebook were created with sharing in mind. People can share just about anything, whether it is the details of the outfit that they are currently wearing, or an interesting article about a new product. Average everyday “Joe’s” now have a captive audience. People are paying attention to “Joe”, which means that “Joe” has power. Whereas this power was once reserved for celebrities and spokespeople, social media has turned the normal folk into spokespeople, sometimes without them even realizing it. A Facebook user may notice that a friend of theirs “likes” something. They trust that friend and value their opinion, so they may check it out too. Without even knowing it, the original “liker” just endorsed a product.
If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No. Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.
1. Proper use of <h1> and <h2> tags
Headers and sub-headers are not only useful for making up a good layout. Search engines do also love it when we use headers. But that is when we use them wisely. This means that you should use them in a way that makes sense – do not spam your site with various headers as it is a sure way of keeping both the search engines and the visitors away. Most important sections of a page should be H1 and H2 and then smaller sections should be H3. H4-H6 are rarely used tags.