Print ads are still be the most powerful medium for getting your message across. In these days of viral videos, it’s easy to overlook the art of print ads, but it’s as relevant and powerful as ever. As Lana, the founder of WebVixxen states: “Print advertising should be recognisable at a hundred paces, and it should be obvious who it’s an ad for without seeing the brand name.” And despite what you can achieve with software like Photoshop, you still need a concept that’s going to stick in people’s minds.
Date : July 14, 2013
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